The legend of Cornucopia
The Cornucopia (Latin: Cornu Copiae) is a symbol
of food and abundance dating back to the 5th Century
BCE. It is also referred to as the Horn of Plenty,
In Greek mythology, Amalthea raised Zeus on the
milk of a goat. In return Zeus gave Amalthea the
goat’s horn. It had the power to give to
the person in possession of it whatever he or she
wished for. This gave rise to the legend of the
Cornucopia. The original depictions were of the
goat’s horn filled with fruits and flowers.
In modern depiction the Cornucopia has come to
be associated with the promise of bountiful lands.
It has been extensively adopted as a symbol to
promote agricultural expansion in countries like
Australia and the United States where it is commonly
associated with Thanksgiving.
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Our logo offers a new interpretation of this
ancient legend – one that recognises the
urgent need for a new ethos of sustainability for
the 21st century. We believe that it is time for
a fundamental reorientation of our thinking and
practices if we are to adopt sustainable thinking
and practices at an individual and community level.
The new sustainabilty ethos embodied in our logo
recognises the uniqueness of our Australian biodiversity
and the inextricable link between our society’s
well being and that of our fragile ecosystems.
The Cornucopia Living Heritage Centre promotes
this new ethos and the need for the protection
and enhancement of our indigenous flora and fauna
to be at the centre of sustainable approaches to
natural resource management.
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